The Apple iPhone 7 went on sale in South
Korea on Friday, seeking to fill a void left by arch-rival Samsung on
its home turf following a damaging recall fiasco over the Note 7
smartphone.
The South Korean electronics giant
discontinued the Note 7 — one of its key iPhone challengers — on October
11 following reports that replacements for combustible models were also
catching fire.
The decision is set to cost Samsung
billions in lost profits, and there are already signs that Apple is
reaping some of the benefits.
An official at mobile carrier Korea
Telecom (KT) said the first batch of 50,000 iPhone 7s they put up for
pre-order a week ago sold out in 15 minutes.
In South Korea, retail prices for the
iPhone 7 and 7 Plus start from 869,000 won and 1.02 million won
respectively, for their basic 32GB models.
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